{"id":211758,"date":"2025-01-11T00:00:19","date_gmt":"2025-01-11T08:00:19","guid":{"rendered":"https:\/\/props.com\/?p=211758"},"modified":"2025-01-12T04:18:13","modified_gmt":"2025-01-12T12:18:13","slug":"the-easiest-engagement-fix-fantasy-sites-wont-make","status":"publish","type":"post","link":"https:\/\/props.com\/the-easiest-engagement-fix-fantasy-sites-wont-make\/","title":{"rendered":"The Easiest Engagement Fix Fantasy Sports Sites Won’t Make"},"content":{"rendered":"

The Underdog Best Ball Mania 5 tournament ended Monday night, and the winner is…<\/span><\/p>\n

The FanDuel NFL live final was Sunday, and the winner is…<\/span><\/p>\n

DraftKings ran the biggest non-live final NFL tournament ever on Sunday, and the winner is…<\/span><\/p>\n

Well, truth is, I don\u2019t know the answers to any of those questions.<\/span><\/p>\n

The Easiest Engagement Fix Fantasy Sports Sites Won’t Make<\/strong><\/h2>\n

To find out, I\u2019d have to rumble through Twitter\/X, find people who either linked to the contests (in the case of DraftKings and FanDuel) or, in the case of Underdog, find a link that told me who\u2019s in the running.<\/span><\/p>\n

\n

Let’s sweat the BBMV finals together \ud83d\udc40<\/p>\n

LGREWE50 is currently in 1st Place with 191.78 points \ud83c\udfc6
\n\u25aa\ufe0f George Kittle, Brock Purdy, Ricky Pearsall left to play
\n\u25aa\ufe0f Kittle needs > 9.6, Purdy needs > 36.98, Pearsall needs > 20.4 for scores to count<\/p>\n

\u2014 Underdog Drafts (@UnderdogDrafts) December 30, 2024<\/a><\/p><\/blockquote>\n\n

Here\u2019s a question: Why not make it easy to follow along? Why not have live leaderboards on the sites? Why not engage us?<\/p>\n

It\u2019s a fair question, and one asked by Alex Hardin, a longtime fantasy analyst and currently co-running the college football and college basketball operations at ETR.<\/p>\n

\n

why doesnt every dfs\/best ball operator have a sweat landing page that has functional leaderboards for all of their big contests? operators continue to dismiss\/underestimate the engagement that could come through this and seems super fkn simple to do.<\/p>\n

\u2014 Alex Hardin (@fearmyturtleDFS) December 30, 2024<\/a><\/p><\/blockquote>\n\n

\u201c<\/span>Really this has always been an issue for me since the start of DFS that they really don’t do a great job promoting their \u2018promotional\u2019 contests, like live finals,\u201d Hardin told me.\u00a0 <\/span>\u201cDraftKings does have the ability to view live public guaranteed contests in the lobby, but this does not extend to the live finals. The Underdog best ball stuff is some of the most frustrating because it’s nearly impossible to know what is going on in those contests.\u201d<\/span><\/p>\n

And this is more than just a vicarious thrill, although that certainly plays a large role in it.<\/span><\/p>\n

\u201cIt\u2019s more that I want to see how something I put so much time into plays out,\u201d Hardin said. \u201cAlso, I know a lot of the people in the industry, and there are plenty of people you want to root for\u00a0 \u2013 and maybe a select few to root against.\u201d<\/span><\/p>\n

Simple fix.<\/span><\/p>\n

The word \u201cengagement\u201d is always thrown around the internet space, with websites and apps always looking for ways to keep eyeballs glued to their sites.<\/span><\/p>\n

Well, here is some scraping-the-ground low-hanging fruit. And yet \u2026 bupkis.<\/span><\/p>\n

\u201c<\/span>I think a landing page with a selection of the featured contests for the week would suffice for a typical week,\u201d Hardin said. \u201cBut for weeks like the DraftKings live final and events like the $3,333 maybe put a little more effort into it with maybe a live blog or integrated sweat show near the end. Look, I get it — these are things that the company cannot directly tie revenue to, so at this stage of DK\/FD, I don’t think this is where they are looking to innovate. But it is sad, because there is an audience that would like to engage more with the product directly but the bridge is not being built.\u201d<\/span><\/p>\n

Hardin has high hopes for the best ball world, however.<\/span><\/p>\n

\u201cDFS has plateaued but best ball is still growing — hopefully operators in that space realize that they are falling short in some of these areas and give the people what they want,\u201d Hardin said. \u201cWhether it’s just transparency of results, the ability to sweat out a friend’s chance for glory, or just the vicarious interest of a casual player, just give us a simple, functional leaderboard accessible to the public. It’s really not a big ask.\u201d<\/span><\/p>\n

I mean, he\u2019s not wrong.\u00a0<\/span><\/p>\n

Seems like a simple fix to a simple issue.<\/span><\/p>\n

So all together now: Let us sweat! Let us sweat! Let us sweat!<\/span><\/p>\n

Granted, that chant doesn\u2019t feel like it\u2019s going to move the needle, but we gotta start somewhere.<\/span><\/p>\n

MORE CONTENT: NFL<\/a> | NBA<\/a>\u00a0| NHL<\/a> | PGA<\/a>\u00a0|\u00a0CFB<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

The Underdog Best Ball Mania 5 tournament ended Monday night, and the winner is… The FanDuel NFL live final was Sunday, and the winner is… DraftKings ran the biggest non-live final NFL tournament ever on Sunday, and the winner is… Well, truth is, I don\u2019t know the answers to any of those questions. The Easiest…<\/p>\n","protected":false},"author":66,"featured_media":60868,"comment_status":"closed","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[5],"tags":[],"league":[115,117,121],"class_list":["post-211758","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","league-nba","league-nfl","league-nhl"],"acf":[],"yoast_head":"\nThe Easiest Engagement Fix Fantasy Sports Sites Won't Make<\/title>\n<meta name=\"description\" content=\"Jeff Edelstein laments about a problem facing popular DFS sites when it comes to live and online finals, and the easy fix for it.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/props.com\/the-easiest-engagement-fix-fantasy-sites-wont-make\/\" \/>\n<meta property=\"og:locale\" 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